got some heat from Chinese government who
launched an investigation. The Longgang District
public security bureau then released an official
statement saying that the new women’s apparel
store named ISIS was not to be feared, that the
owner, named her store Yisi Yisi, meaning
“a token of gratitude” in Chinese and decided to
shorten it to ISIS because it appeared more
simple and fashionable. The woman has since
removed the sign from the store.


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